PRODUCT MANAGEMENT & UX

10.00 – 10.15 : Welcoming session

10.15 – 10.45 : Vertica, Jens Hofman Hansen & Mia Elvstrøm Ipsen

10.45 – 11.15 : UX Strat Aps, Nikolaj Gandrup Borchorst

11.15 – 11.45 : Nodes, Iben Uldahl Søndergård

11.45 – 12.15 : Designit, Stine Skaarup

12.15 – 12.50 : Lunch

12.50 – 13.20 : keynote : Toitware, Kasper Lund

13.30 – 14.00 : BookBites, Kenneth Bruun

14.00 – 14.30 : Ucommerce, Flemming Steinson

14.30 – 15.00 : Bankdata, Peter Bering

15.00 – 15.30 : eBay, Christian Buhrmann

15.30 – 16.00 Drinks and network


Vertica: Jens Hofman Hansen & Mia Elvstrøm Ipsen

Time: 10.15 – 10.45
Location @ Student House:

The late (morning) UX show

We intend to reveal some of the challenges and experiences a newly graduated designer met in the field in the search for the first full-time job. We tell the story of how a magic word turned a rejection into an employment and debate how we ideally welcome new UX’ers into the field. And then we try to explore why some companies deselect the newly graduated due to lack of a long CV and the potential downsides of this. During the show we will also take questions from the audience. Participate in this brutally honest discussion where the roles are flipped more than once, and where we question the idea of the experienced designer’s upper hand. Your host is the experienced Jens Hofman Hansen (Digital Business Developer, Vertica) with the newly graduated guest Mia Elvstrøm Ipsen (UX Consultant, Vertica).

 

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Link til slides


UX Strat Aps: Nikolaj Gandrup Borchorst

Time: 10.45 – 11.15
Location @ Student House:

5 things you should know before.. & after running a Design Sprint

Google Design Sprints are quickly becoming one of the most popular methods for kickstarting new digital projects. But what’s so great about them and what’s really not? And hey, what do you do when you’re done with them?

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Nodes: Iben Uldahl Søndergård

Time: 11.15 – 11.45
Location @ Student House:

The dreaded app graveyard!

The place where thousands of apps ends up every day. If you want to ensure that your app is not one of those, join us for this talk. Using Nodes’ extensive knowledge base, the hook theory of Nir Eyal and practical, simply explained with examples, we will explain how we should concentrate on user or customer experience from the inside out. Using Nodes’ extensive knowledge base, the hook theory of Nir Eyal and practical, simply explained with examples, we will explain how we should concentrate on user or customer experience from the inside out.

 

LRS18_badge_Iben

Nodes

Link til slides


Designit: Stine Skaarup

Time: 11.45 – 12.15
Location @ Student House:

Designing personalities

The emergence of AI experiences creates new ways of interaction between user and product, and most importantly for our context, it provides a new interface to our service, product and business. This in turn puts new demands on us as designers. Because how do we design intuitive voice interfaces? And how do we ensure that we do not just create a copy of Siri or Alexa, but that it becomes a true extension of our brand?

 

LRS18_badge_Stine Skaarup_Designit

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BookBites: Kenneth Bruun

Time: 13.30 – 14.00
Location @ Student House:

Building a product

Join in for a talk about the journey in building up a product, a company – and what we have learned so far. Get a brief insight into the challenges, the fun and the everyday life at BookBites.

 

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Ucommerce: Flemming Steinson

Time: 14.00 – 14.30
Location @ Student House:

From infinite to one

Faced with a complex set of requirements, how does the UX designer go from literally infinite possible solutions to a single good one? I will not pretend that there is a single good answer to this question, and certainly not that I would be able to provide it in a 20 min talk, but I will present some of the key tools and mental tricks I find most useful in the ideation process – taking offset in a concrete case at Ucommerce.

 

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Bankdata: Peter Bering

Time: 14.30 – 15.00
Location @ Student House:

Open Banking: when a platform becomes the product

Regulation pushes banks to open their infrastructure. We’ll share insights from our business Development process of a highly regulated domain. A hypothesis-driven approach to a large-scale infrastructure project; starting small. We’ll go through our experiences and design considerations.

 

LRS18_badge_Peter Bering_Bankdata

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Link til slides

 


eBay: Christian Buhrmann

Time: 15.00 – 15.30
Location @ Student House:

From hypothesis to MVP testing: Product management at eBay

How does it affect product management, when agile methodologies like lean startup and dual track agile are introduced and product management then is all about Discovery, Split testing, MVP testing and Product Market Fit?

 

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Track commander

MobilePay: Peter Gregersen

 

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