2019 | Product management & UX

10.15–10.45: Lunar

Kasper Munck, Lead Software Enginer and Product Owner

Can we get millennials to invest their money in the stock markets?

We want to reach the unreachable users by carrying out in-depth user research, analysing the results, feeding learnings into product development, implementing and shipping the product. Oh, and it must be done in less than 6 months. This is the reality for our upcoming Lunar Investment product; expand a mature and competitive market to embrace the notorious millennials by launching an innovative product, hand crafted for their needs. Learn from our successes and failures turning this insane idea into a product. Learn how we work in the intersection of technology, product development, UX and legal to (hopefully) create a valuable product for a hard-to-reach target group.

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10.50-11.20: Bankdata/Jyske Bank

Jakob Engelbrecht, Freelance Software Developer

Design Systems – Ensuring UX design implementation at scale

When building software we want to get from business idea to end product as fast as possible. This journey usually involves UX design being handed over to front end developers for implementation through prototyping and final product. For many years, this handover has been prone to misunderstanding, miscommunication and difficulties in expressing the intent of the design to developers. A Design System reduces the layers of translation between design and implementation through a shared language, shared styles and shared components. It turns design into a scalable system that can ensure speed and consistency across feature screens, products and the entire organisation.
In this talk, I will introduce the concept and benefits of a Design System as well as present practical examples and lessons learned from implementing a Design System in my current project at Bankdata and Jyske Bank.

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11.25-11.55: Nodes

Peter Andersen, Senior Digital Consultant

Why next-level UX demands data

As UX’ers, we often find it challenging to prove value through our UX activities. The customer experience is improved, there’s value in continued focus and optimisation, but so what? The CEO only cares about bottom line. Today, we will explore how UX’ers can take a more analytical approach to activities with a mindset change (and the tools) that allow us to prove value in a more direct fashion that C-level understand, and that empowers us directly to create even more excellent user experiences.

Peter Andersen speaker


12.00-12.30: Duckwise

Kristian Schnedler Jørgensen, UX & digital designer

Creative confidence – How to inspire design sprint participants

During the last couple of years design sprints have become a hot topic. And with good reason. Bottling all the magic of design thinking into a singular monolithic product seems like the silver bullet, that can help companies solve complex problems. As designers we are used to not only creating designs, but also facilitating the process around design. Our role is to be the catalyst between domain knowledge, new technology and marked trends. However, during a design sprint all of this is, as the name suggests, fitted into a very short period of time. Much of the design workload is moved from the designers to the participants of the sprint. In other words, we are moving the burden and design synthesis from the designers to the participants, that now have to be creative on command. Being creative on command is hard, which we learned the hard way at one of our design sprints. In this talk, we will tell a story about how we learned to facilitate not just design but creativity.

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13.55-14.25: Mjølner

Henrik Goul, User Experience Consultant

How constraints make you create better products – A peak into embedded product development

When designing for embedded products, there is often a wide range of hard constraints, that is shaping the UX/UI from the very start. Whether you are working with under a below-100 MHz processor, 4 MB of ram, 32 colours or 100×100 pixels, the hardware sets the pace of what you can achieve in the product. But does the constraints dictate how good your design can be? Of course not! A good product is one that delivers value to the end-user, and I will share 5 key insights from the hellfires of embedded design on how constraint-based creativity enhance the quality of your process and ultimately your product.

Henrik Goul speaker


14.45-15.15: Transire

Kresten Banke, Partner and Product Guy

You’re using personas/users types, right? The essential tool that is often forgotten, and how to make it work.

We all know that identifying who we serve is an essential element in product development, in order to make sure that we are building the right stuff in the right way. Still, many companies have not articulated who their users actually are, and how their product accommodates their users. This is arguably valuable – maybe even essential – yet, why is a basic tool like describing user types (or personas) missing in many organisations? Let’s address some of the pitfalls, and look at what to do and how, in order to make user types actionable.

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15.20-15.50: Creuna

Kristian Sletting & Mikkel Rom Engholm, User Experience Consultant & Lead Frontend Developer

DEV / UX collaboration – creating an excellent bromance

UX is all about creating value for users. That is the core of every UX’ers nature. In this effort to increase user value, we spend time on analysing and designing, effortlessly focusing on the users, and then we hand it over to the engineers. Now it is up to them to build our vision. That flow may seem like the optimal flow, but this is actually an example of a design created in vacuum, not a vacuum in regard to users but technology. Technology should have just as much attention as users. Because if it cannot be built, we as UX’ers cannot create value for the users. Together with my developer colleague, Mikkel Rom, we will take you through the “bromance” of uniting two very different disciplines to create experiences that actually can be build – and be built efficiently while creating what we all want – value.

Mikkel og Kristian speakers