10.15 – 10.45: UX presentation
Speaker: Nikolaj Borchorst
No, You don’t need an app. Really.
3 billion USD. That’s how much marketers spent on app install advertising in 2015. An 80% increase from 2014. In 2017, an estimated 200 billion (!) apps will be downloaded. 25% of these apps will only ever be opened once by the user. Great mobile experiences are no different than great desktop experiences. They provide value to the user. Awesome, enjoyable value. But how do you make sure your app won’t end up among the outcast apps under the bed, longing for use? I’m sure there’s an app for that. But just in case none of those 3 billion USD were spent to help you find that app, this presentation will gives you the tools to make sure your app creates real value to real users. And psst. It’s about design, thinking, data, and business.